with the production behind the backdrop

“AWOW” is a product, importantly, an invitation to engage in a twenty years letter exchange. This intention comes from the human need and service that contains ritualistic steps for both the consumers and the makers. Each year, the onwer of the “AWOW” will return it with a letter, a handmade craft work will replace the stamp on the clothes. Each letter tells different stories, which will give this craft work a unique outcome. By time, a social fabric and the clothes will grow tangibly and simultaneously.